
Marketplace
At Novartis Pharmaceuticals Corporation, we believe that outstanding business results can only be achieved by building valued relationships with diverse patients, physicians, payors, suppliers and communities.
Our multicultural marketing efforts include the translation of patient and educational material in different languages to reach a broader population of patients and physicians. Other efforts include setting up regional and national educational projects focusing on specific disease states and their impact on people of different ethnicities.
We have also formed affiliations and partnerships with non-profit and professional organizations with diverse populations to help us extend our reach beyond the traditional audiences.


